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What is Personal branding & Why you need it to grow your business

Aug 2, 2023 | Personal Brand

Aug 2, 2023 | Personal Brand

First things first. 

Have you heard the term PERSONAL BRAND but have no idea what the hell it means? 

Then let me help you understand. 


Does this strike fear into your heart? 

Many people, particularly women, worry about being in the spotlight, being perceived as pushy, brash or attention-grabbing. 

So let me reassure you and outline some of the benefits that developing a personal brand will have on your business. 

People buy from people – this makes creating a strong personal brand one of the easiest and quickest ways to grow your business. Potential customers and clients need to know WHO is behind the business before they will trust you enough to buy from you. 

Particularly now, when more and more people are interested in buying from small businesses, it’s those with clear personality and identifiable leaders that will succeed in standing out, being remembered and chosen more often. It’s not enough for you to be recognised as a business owner, nowadays we want to get to know the person behind the brand too. 

Once you’ve allowed people to get to know you, you will be able to build stronger RELATIONSHIPS with them. 

And once you’ve built a relationship, it becomes far easier to start CONVERSATIONS which then lead to longer-lasting, stronger CONNECTIONS. 

Ok Gerri, you’ve convinced me, so how do I achieve all of this? 

I’m so glad you asked! The first step is to start sharing your story. 

Your story is simply 

  • Who you are
  • What you do
  • How you do it
  • Where you do it
  • Sharing your hobbies/interests, the things that make you a
    rounded person, beyond your business
  • Your family (as much as you’re comfortable with)
  • The things that make you, YOU

And the easiest way to tell your story is with personal brand photos. On brand, unique, vibrant photos full of you & your personality will help you stand out from the crowd, build your business and increase your sales. 

Nowadays you have just two seconds (two!) to grab people’s attention online before they scroll on by. 

So it’s more vital than ever to have scroll-stopping, unique images that demonstrate instantly that your business is worth their attention. 

I love nothing more than working with female entrepreneurs and business owners to achieve exactly this.

Is that you? Message me and let’s see if I’m the photographer to get amazing brand photos that totally speak to your audience and attract your ideal clients 🙂



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